A search ranking is also known as “organic ranking” or “natural ranking.” It’s the rank of a web site in a search engine’s index of sites, organized by key word or phrase. Typically the goal of a site is to appear within the top ten listed results for a given key word or phrase because [...]

Search engine optimization (also known as “SEO”) is the process of tweaking a web site to make its search engine ranking rise. Some techniques of search engine optimization include:

Having other sites link to your site (this is a biggie!)
Including key words and phrases that describe your site’s purpose, especially within the first sentence of each [...]